Running a fashion brand is never easy, but as we chat in his art-filled apartment in the Saint-Germain-des-Prés neighbourhood of Paris, Officine Générale's founder and creative director, Pierre Mahéo, makes it all seem just that. This is where, since 2011, he has defined low-key French style and built a loyal customer base while doing so.

Director: Sean Cartwright
Creative Direction: Christine Kwan
Editorial: Ben Kriz